2017
Manchester City Former Players 40th Anniversary
Delivering the Anniversary Programme
The anniversary programme included a special football event at Stockport County's Edgeley Park.
Majid and The Football Group team worked alongside others involved in delivering the event, including marketing and communications activity.
Fortieth anniversary artwork 
City Veterans v Celebrity Team, 20 May 2017 — the fortieth anniversary game
Delivering a Football Event
A commemorative match is a football event, a marketing exercise and a stakeholder occasion at the same time.
Delivery involved coordination across the association, the host club, participants, partners and media.
Why It Matters Today
Clubs regularly stage anniversary matches, testimonials, heritage days and commemorative fixtures.
Done properly, these are among the most efficient ways a club can strengthen its relationship with supporters, former players and commercial partners simultaneously.
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If any of this experience is relevant to a challenge or opportunity at your club, Majid is happy to have a confidential conversation.